[joe_the_user]

There are so many issues in all this. I think most self-help and how-to-be-an-entrepreneur books target people who don't read much. On the one hand, it's the bigger market! on the other hand, they don't read much.

These days, most or a large portion of books that have involve substance and research written by academics, who probably would like the books to make money but are OK with them not making money 'cause they still get fame and possibly academic kudos. Of course, there are professional researchers and writers who make a living publishing but they have their substance, they have their niche and they need only very specific advice as opposed to the (apparently confused) generalities of the article.

And thing the author of this website is he seems to aim to sell a book about getting rich writing books and those books would have to be about getting rich too. It's more a multilevel marketing scheme - which doesn't mean someone won't rich here but the entire enterprise is grim and not something I'd want to read about - well, Barbara Ehrenreich's Bait And Switch is somewhat interesting. But still.