[kwis]

I'd argue that USAA is already trouncing BankSimple.

USAA competes with the same sort of value proposition (convenient banking with great service, but without a B&M presence), and is a fortune 500 company with millions of happy customers.

It's hard to find discussion about retail banks on the Internet without finding satisfied USAA customers telling their stories.

[ISeemToBeAVerb]

Yup. I've been a USAA member for about 10 years now and I've never once had an issue with their service, not to mention that I know I can always get an actual human on the phone who is happy to help me. As someone who travels quite a bit, I can't imagine using any other bank.

In the end though, I can't see how having another option in the marketplace could hurt.

Any company seeking to offer better banking services gets a high five in my book.

[earle]

I agree -- I've been a USAA customer for twenty years, and they by far have one of the best mobile banking products around. From what I've seen on BankSimple, USAA has already been there for years.