[tmotwu]

Customers don’t infer the purpose of a product from it’s company mission. The audience of a company mission are employees themselves. Dropbox has expanded to more than file syncing over the past decade. It makes sense to have a broad vision of their future, e.g purposeful mission.

Imagine Amazon telling employees to stick it to books because thats the business they started off with. Like why should AWS even exist, it’s not what they do! That narrow mindedness wouldn’t have gotten them to where they are today.

[sundarurfriend]

Zero people have looked at a mission statement like that and thought "Ah, now I understand the scope and limitations of my company, and will use that to direct my ideas".

[naniwaduni]

> Customers don’t infer the purpose of a product from it’s company mission. The audience of a company mission are employees themselves.

ok sure then why is it in big red text on a customer-facing page, then?

[mongol]

It is a very good point. And the mission points to the future, where the management wants the company moving. It should not describe what it does, but where it is heading.