[edoceo]

its not a trend. but when a project is early you don't want mass appeal. you want narrow appeal, only the folks that "lean in". so then you get a solid base to build from.

they are at level-1 and you are clearly a prospect once they are level-3+

and this is a good thing. for an early stage prospects like you are noise. filtering you out early improves their value chain (for now).

their message should (must) change as they grow to eventually attract the L2 and L3 type prospects