[aspir]

After reviewing the edits in your post, I'd say that your best actions are to just split equity evenly 3 ways, unless someone writes a large check/maxes out their credit card for whatever reason, and leave the business plan alone for 6-8months while everyone works.

Biz plans are often a double edged sword -- when you need to adjust or move quickly, they become anchors to the past plans. They aren't worthless though; to paraphrase Eisenhower, "Plans are nothing, planning is everything."

Your CEO has done everything right to earn the title, powers, and prestige of CEO, but not extra equity.

EDIT -- wrote this before I saw your reply below :)