| Gosh so much as that is half the goal of this site! There is a growing trend that authors have to become their own marketing team. That concerns me because it is very difficult to do and it takes time away from writing. One of my long-term goals is to make it easier for authors to market themselves and I am looking forward to working on this challenge. How am I doing that? Right now... trying to help them zero in on their target audience. So if they wrote a book about the Battle of Midway, I want to get them to recommend 5 books around that subject and then feed readers into their recommendation. As readers not only meet their book they get to see their voice and expertise. In early user testing I found these recommendations increase interest in the author and their book because you get to peek in their head. Next? Full channels based on topics like WW2, Grief, Anxiety, Startups, etc. The goal being to give authors channels with interested readers to serve their book and book lists within. Details here and hoping to ship this end of July:
https://forauthors.shepherd.com/shelf-pages Lots more, but need to get the flywheel spinning. I could talk a lot more about this, feel free to email me :) |