[MereInterest]

That and an attempt by companies to continue a business model that is expressly illegal under the GDPR. If a company relies on user-tracking with assumed consent, being required to get affirmative and freely given consent tanks their income. And that's perfectly okay and reasonable for laws to do. Business models are not a right.

But, those companies then have a choice. Option A: Accept that their business model relied on widespread stalking of their users which was never acceptable and is now illegal, and significantly change the business. Option B: Pretend they didn't notice, throw up a pop-up ignore the "freely given" requirement for consent, and hope nobody calls them out on it.

Option B is a lot easier for scummy companies to do, and the prevalence of opt-out banners with assumed consent and dark patterns shows how many companies went that route.