[trif1]

I think the only thing i can add is that a more complex tier system with more value added stuff is the only way to go. Its not necessarily a bad sign that you have more annual than monthly subscribers in fact its a sign of a healthy product campaign that is ingrained for long term exposure. Perhaps you could offer another tier of multi year subscriptions and see who is really a long term client and try to add some extra value for them rather than offering a discount. Cheers!