[paxys]

Sony just signed a massive content licensing deal with Netflix. Funny thing is, if you asked me which companies should have their own streaming service, Sony would be towards the top of the list. They have the content and very relevant tech expertise for it. Yet they ran the numbers and realised that there probably isn't room in the market for yet another ground-up service. Paramount, NBC, Showtime, Shudder, Epix, Discovery, CBS, Starz, AMC all apparently didn't.

Amazon has the best compromise for this IMO. Users have a single account and payment method, and can subscribe to different "channels" from the Prime Video app itself. Content owners don't need to license stuff to Amazon, just pay them a cut of the add-on fee.