[DaiPlusPlus]

> Apple resellers consider BTO models to be custom-made and thus not eligible for this protection.

I thought the only get-out for Apple was personalized items, namely those with laser-engraving. BTO/JIT orders where you choose from a narrow set of options (e.g. RAM size, HDD size, etc) in Apple's case probably wouldn't be BTO because they tend to pre-assemble a modest stockpile of all of the different BTO configs.

Lower-volume products, like the $6000 Mac Pro might have a case, but it's not like a returned (but new, even unopened) MacPro isn't resalable...

[vetinari]

I was purchasing BTO MBP (I would think a popular config at that) in December and got that notice... Apple itself might not do that, but we don't have them here (not all EU countries have the presence), and they probably don't take the return from the resellers.