[alexeichemenda]

> You just don't sell all of the company

The other option (more often used) is that you can raise more money at a higher valuation. You dilute yourself by the same amount as the initially planned raise, but you get more money and don't end up selling more/all of the company.

[dogma1138]

You can also have different classes of equity, you can have equity with reduced or no voting power but the same dividends rights, or the other way around.