[scrollaway]

Whatsapp built its userbase over several years. It did so at a time where it had a clear value prop, replacing sms which cost a lot with something nearly free. It grew in popularity in eastern european countries, spread later in europe and then later in the US when Facebook acquired them.

This was a process, not a 1-day switch from skype to whatsapp. The network effects are real, and if you don't understand how difficult it is to get people to join a chat app, you won't win.

[themacguffinman]

The network effects were real for SMS too, yet users still moved to WhatsApp because it was free (much to the chagrin of incumbent carriers), that's what users wanted.

Of course it's difficult to get people to join a chat app, and it should be. At a minimum you should need to provide something that users want and didn't have before. WhatsApp offered something new, it was an effective price tag of zero with phone number contacts. Skype offered something new and desirable (until it didn't). Snapchat offered something new and desirable. All of them had predecessors with network effects and still succeeded by giving users something they really wanted. They didn't throw their hands up and blame users.

[scrollaway]

Signal offers nothing new to users right now. "Privacy" is too abstract. E2EE? The few users who know what that is tend to know that Whatsapp already has it. In fact, those shitty crypto payments might be the only thing Signal does offer to users. But you also lose out on chat syncing for example.

Surprisingly though, Signal is gaining a bit of traction, so I think "Privacy" is still something people do want. But it has to be better defined.

And to be completely honest I don't believe in Signal. The current messenger wars kind of feel like a parallel universe's email wars "yahoo vs gmail vs hotmail vs live" or something. Coming up with a new messenger is easy. Most of them have the same featuresets. The underlying protocols should be compatible instead of this sorry state of affairs.

Matrix will probably win out in the end but it's going to be long-drawn and unnecessarily annoying for users in the mean time. It shouldn't matter if you're using instagram's UI, or messenger's, or signal's, …. You should get access to the contacts you want, and be able to cross-talk.