[maxdemarzi]

They are going to ask. So you need to have an answer ready.

You can give it to them in the pitch deck, and they may just go "Ok" and gloss over it... or you can have it be the first question, and have them go "Hum..." and study you intently while you respond. They will notice your discomfort, it will throw you off your flow for your next question and provide anxiety where none is needed.

Easy answer, I think.

As far as making up the numbers. You must have some idea of the numbers your site would pull if you were truly successful... so just put those numbers 5 years out, your current numbers now, and find a suitable growth slope to make them meet.

[siberianfruit2]

Thanks for the comment. How well do you think the assumptions need to be rationalized? That's really my issue is that I'm not sure that I can come up with a strong rationale for the assumptions that go into building the model. But maybe I'm just being lazy about it :)