[spartanatreyu]

I don't think you're giving enough weight to the network effect. People don't want to switch from what they already use.

Worst case scenario, some managers decide to include an app store inside their app, they ignore the reality of the chance of success and put a whole bunch of marketing in it to their higher ups. Then they get promoted or switch jobs then blame whoever gets stuck with it 3-6 months later when it fails.

After that we'll probably end up seeing real use cases side loaded app stores (like hobby game development, or open source tools that don't want to or can't pay the Apple tax).