[legostormtroopr]

Actually there is a cost.

If a user signs up for a year contract, the business has certainty of future income. The business gives a discount for assurance of that future revenue.

If the user cancels early, the cost is the lose of that future revenue on the balance sheet - and this does influence the business.

[michaelmrose]

The cost is the users money. If the company got a customer at 53 dollars for 10 months that they would never have acquired at the higher $80 monthly rate and the user cancels they didn't lose the 270 they would have hypothetically received in the imaginary world where the user subscribed because maybe money isn't real. They profited the $530 they received less the cost of providing the service to the customer which is liable to be slight.

You can't lose other people's money you never received.

[paxys]

If I promise to pay you $100 for a job (and sign a contract saying so), you spend $50 of your own money in preparation for that job, and then I back out saying "that money was imaginary since I never actually paid you", are you not entitled to some compensation?

[michaelmrose]

Why would you believe that adobe spent meaningful sums of money in preparation to service a license to run software on the users own hardware?