Personally, I think they should simply sell the product rather than rent seeking. Perhaps combined with some sort of rent to own option for people who are unable to make a single upfront purchase.
Rent seeking? Seriously? You realize that rent seeking actually has a definition and it isn't "any business model I don't like" . This is the opposite of rent seeking, you pay for a monthly subscription to a product line that keeps getting updated and supported. That's a directly & mutually beneficial transaction.
Take video editing as an example. The tech it involves (such tracking or object detection) usually improves pretty quickly and the improvement can be drastic . Not having to shell out hundreds of dollars outright every new CS version just to keep up with the tech is a pretty big benefit for a lot of people and makes the ecosystem more accessible. That's true for almost every other software included in the Adobe subscription.
Now, it's absolutely okay to still dislike subscription based business models (I do too) but in this case it's non sense to argue it's rent seeking.
If the updates and support were valuable to people, then Adobe could simply charge for them directly (e.g. by requiring users to periodically pay a fee to upgrade to the updated version). Instead they only allow people to buy a subscription.
Photoshop is overall a lot cheaper under the subscription model than it was before. A boxed copy used to cost $800-$1000 (in 90s/00s dollars). Even if you skipped some versions and upgraded every 3ish years, it would come to ~$300-$350/yr. You can get an annual subscription today for $240/yr. And that's without factoring in inflation and the fact that you can just pay for a month or two of use if you want. And you're always on the latest version.
Take video editing as an example. The tech it involves (such tracking or object detection) usually improves pretty quickly and the improvement can be drastic . Not having to shell out hundreds of dollars outright every new CS version just to keep up with the tech is a pretty big benefit for a lot of people and makes the ecosystem more accessible. That's true for almost every other software included in the Adobe subscription.
Now, it's absolutely okay to still dislike subscription based business models (I do too) but in this case it's non sense to argue it's rent seeking.