[lolinder]

The whole idea of offering annual pricing is that the income stream is more consistent, so the price can be lower. It does hurt Adobe (not much relative to their income, but still some) to have that income not materialize.

If you're not happy with a cancellation fee, that's what the monthly pricing is for—you pay more month to month but can cancel any time. It's a very normal trade-off. The only real alternatives Adobe has to a cancellation fee are to only offer monthly pricing or forbid cancelling an annual contact at all.

[angry_octet]

The problem is not the pricing break for a longer contract, but that the yearly contract was promoted as a monthly price (with no minimum fee clearly shown). I'm sure the A/B testing showed higher takeup if they wrote it that way -- it seems cheaper!

It isn't true that this is the only option. Instead of onerous lock-in like a gym membership they could have a sliding scale -- the longer you pay for it, the cheaper it gets. Their decision to go for annual lock-in is short term thinking.