[greedo]

I don't own any stocks directly, I prefer index funds. But I've owned Apple hardware since 1984, so perhaps I've invested in Apple through side channels.

I'm sure Apple shareholders are happy with Cook's leadership. AAPL has done very very well in the last 20 years. But is that due to Cook, or is that inherent in being CEO of a company that created the iPhone? Would Scott Forstall have been as effective in driving the stock price higher had Tim stayed as COO?

Imagine Apple today without the iPhone. It would still be a 2nd tier personal computer manufacturer with a recognizable design aesthetic. But everything that makes Apple the trillion dollar gorilla stems from the iPhone. Not only the outsized profits from selling 200m units a year, but without the iPhone, there's no iPad. No watch (same cpu designs). And no M1 Macs to boost sales to 2x the previous year. All stemming from a bet Apple made in 2004.