[TuaAmin13]

just do our thing, engage with our users, and reiterate until product/market fit

^^ This.

It seems like you haven't considered the possibility that your users who haven't "jumped ship" so to speak actually use something that your competitor can't provide. You just have to figure out what that something is. Build a bunch of tests and try to gather data on what that something is.

Don't try to copy the competition. That difference could be your distinguishing characteristic.

[iqster]

"Don't try to copy the competition. That difference could be your distinguishing characteristic."

I thought this was interesting because it reminded me of Facebook's changes to their newsfeed a while ago. At that time, a number of people (incl. myself) cried that this seemed to be copying Twitter, and that Facebook shouldn't change. I don't know if Facebook was merely doing their own thing rather than responding to Twitter. Regardless, it seems what they did worked out.

[TuaAmin13]

Well, there's also something to be said about convergence and overall direction the market is heading. Touchscreen features? Everyone has them, but they got to that after coming from different directions, and they're all being adapted to different interfaces. Perhaps Facebook came across the newsfeed from a different direction than Twitter's stream, but it ends up looking the same because it's the round peg to fit in the hole.