Market cap is now almost $1 million with a coin price of $0.15. Considering the initial offer was $0.002 per ALEX it seems like he's doing really well.
Of course he's now running a NFT startup https://tryshowtime.com so perhaps the 15% share of his income has the potential to max out at the $100k return he offered. I don't think I'd bet against him at this point.