[Guthur]

Tracking is not necessarily about boosting conversion, though definitely an aspect of it, but it's also about trying to prove the value of the advertising spend to begin with.

If I wanted to be generous I could point to the fact that advertiser revenue allows companies to realise a revenue stream other than having to directly charge a customer, be that subscription or increased prices. And so it could be argued that as a consumer you get an indirect benefit from advertising dollars, it's not clear that it's actually exploitive in that sense.

Full disclosure, I run adblockers and used to work for an adtech company.