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by throwawayboise
1899 days ago
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IANAL but I would be surprised if a marketing website really fell under the ADA. It would be like saying a billboard or newspaper ad also had to be distributed in braille. If the website provides an actual service or business transaction capability to the public, I think that is where the ADA starts to apply. |
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The law doesn't require fundamentally altering a product and it doesn't require unreasonable accommodations. The difference between an accessible and inaccessible website in terms of cost and effort, especially when set as an up-front expectation, is much smaller.
A marketing website exists to serve some purpose, what purpose could there be that would only be relevant to people who don't have disabilities? That doesn't mean everything on a site has to be accessible to everyone, there can be inaccessible "fluff" meant to make customers feel good about a brand while still allowing all users perform the important tasks like reading information about upcoming sales, details about products, contact information, etc. No one's going to sue over a glamour shot having bad or not alt text.