[jeliotj]

Advertising is, in a sense, lying. The question of advertisers has always been, how do I engage a person with my product in a way that seems natural to him/her, i.e. so that he/she doesn't see the lie. Necessities don't need advertising. Therefore, in a sense, everything advertised is based on desire rather than need and, as such, requires targeting what the consumer already desires in some way.

In re this article: preferences based on gender are encouraged by a society of individuals who want to excuse their desire as worthy. AI only picks up on what already exists and therefore the root of the problem is much deeper than Facebook can remedy by a simple patch.