[mullingitover]

The labels 'activist' and 'woke' are generally applied derisively by people people who don't share these values. To the mainstream these traits are generally not even labeled, they're just what we consider common decency in this decade. When my parents were my age it was 'activist' and 'woke' to be in favor of mixed race marriages. Times change.

> And it’s not the values, it’s the disruption.

People want to feel like they're in a career that aligns with their values, and the more in demand your talent is, the more you're able to make demands of your employers to have them be values-aligned. If employers don't need top shelf talent, they're free to ignore that and be less competitive in the market for talent. However, successful companies usually tend to compete. We're talking about Spotify because they competed for and hired high-grade talent, and that high-grade talent wants their company to be values-aligned.

[refurb]

Thankfully silencing opinions you disagree with isn’t mainstream...yet.

[mullingitover]

It's absolutely mainstream on all sides to try to silence people you disagree with, and it always has been. Republicans tried to silence Nike and the NFL over Colin Kaepernick, Democrats tried to silence companies for doing business with the apartheid regime in South Africa, Republicans are trying to silence Coke and Delta for their support of voting rights, civil rights era people tried to silence racist bus companies, evangelicals are constantly trying to silence all manner of businesses all the time. It's a long-standing American tradition at this point.

[refurb]

Sure you can find specific examples, but thankfully the US still has some semblance of celebrating free speech.

And your examples of silence seem fuzzy. Who was trying to “silence” (suppress speech) of South Africa? Suppress their racist political system? Sure, but I don’t recall anyone saying they can’t talk.