[Gene_Parmesan]

Yeah, exactly. Although in addition to the text acting as SEO, the initial reasoning behind all the "recipes-as-blogs" approaches is that recipes are not in general copyrightable, as they aren't generally considered creative works. (Whether the food itself is a creative work is not the question, it's whether the text qualifies as such.) So cookbook/recipe blog writers add enough text to the recipe to make the content subject to copyright protections.

Then, as you note, when people do inevitably copy the recipe, they churn out new replacement text.

You'll notice, for instance, that a recipe 'database' site like allrecipes doesn't have these massive text blocks associated with user-posted recipes, because there's no need or desire to have those be copyrighted.