[cbailey]

I agree. I think people will surround themselves with a filter bubble with or without personalized search results. Ever tried to convince an avid Fox or CNN reader to read the opposing view's site?

From my personal experience, people rarely search for something as simple as "Egypt," and instead, search for "Egypt travelling tips" like your example.

If your Google-fu is strong, you'll write a query that targets your desired results much better than a generic shot-in-the-dark query.