[ZachPruckowski]

The priest thing seems more legit to me than the Newegg thing. The priests were deliberately trying to "cash in"[1] on similarity between their brand and the Geek Squad brand, whereas Newegg was just trying to use the positive associations between the work "geek" (which Best Buy doesn't own) and computer buying.

[1] - Personally I think there should be accommodations for the fact that it's non-commercial.

[lutorm]

The "God squad" reminds me more of the "Mod squad", both in literal similarity and in the implementation. Maybe it's BestBuy who's on shaky ground here?

[nhangen]

Yeah, because as we all know, that priests are all about raking in the Benjamins.

[ZachPruckowski]

I'm not saying it makes for a good lawsuit or that Best Buy aren't dicks for pursuing it, but "God Squad" in a black-and-white car that's the same model as the Geek Squad car is sort of leaning on the brand at least.

[chopsueyar]

Is it confusing to you, as a consumer?