[spideymans]

>Nike found themselves in the position of being associated with Satan, which isn't a good look to many people. They defended their brand while keeping a relatively low profile and that seems like a good place to keep it.

I wonder if Nike ever had any intent of winning this case, had it reached court. Given the First Sale Doctrine, I don't know what Nike could do to prevent their customers (MSCHF included) from reselling modified Nike apparel.

(Cannot emphasize enough IANAL)

[pseudalopex]

You can watch a lawyer explain it.[1] There's an exception to the first sale doctrine when the goods are materially altered. And Nike claimed trademark dilution by tarnishment too.[2]

[1] https://www.youtube.com/watch?v=GuYd4RP0_qk

[2] https://en.wikipedia.org/wiki/Trademark_dilution#Blurring_an...