[ysavir]

It's about solving every problem in due time.

Starting with an easily scalable infrastructure, if the need for a scalable infrastructure is either unproven or distant, is not the best use current resources. It's more cost-effective and beneficial to use an out-of-the-box tool like Heroku and spend our time building the product that people will actually be paying for.

There might come a time where the hosting costs on Heroku are getting frighteningly high, but even then it's something that might not be high priority. If the profit impact of building and maintain a K8 infrastructure is less than the profit impact of building a new feature and securing more users, then by all means, let's continue paying Heroku and focus on what makes the business more sustainable.

The time to convert from a simple setup like Heroku to a scalable system like K8 is when that change has the biggest net impact on the company's operation.