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by cforrester 1893 days ago
> It’s tough because Google and others are huge, they buy out competitors, it’s not anything like the restaurant market.

Not just that, they go to great effort to lock you into their ecosystem so that the difficulty of changing becomes a big part of the calculation.

If I had to make a comparison, instead of a restaurant, I'd suggest a company town. When you buy a Company X phone, you're moving to Xville, where everything is sold with predatory prices and low variety by the company store.

1 comments

Their lock-in amounts to “be more appealing in some ways”.

Is there anything you couldn’t replace switching from your platform of choice to a different one? I have a lot of 3rd party software it would be difficult to replace and it would be a quality of life hit, but software is software, I could replace what they do with something else if I was forced to.

The way their payment system and marketing rules are designed--and I know this isn't some complex-to-solve problem as I actively ran a popular app store that did not have this user-and-developer-alike-hostile feature--prevents "porting" purchases, so if you buy a bunch of apps on iOS you are forever locked into iOS unless you want to repurchase all of them for Android: this is purposeful lock-in.
You said it yourself, switching would be a complication, and manufacturers are happy to maximize that complication as much as possible. I consider it unethical to impose artificial hurdles to switching upon consumers, especially when they most likely aren't familiar with vendor lock-in.

iMessage is a good example for me. It replaces a federated, universally-compatible service with a centralized service that works only on Apple devices. The upgraded features are nice enough to be alluring, and now a significant portion of American smartphone users feel compelled to remain with Apple so that they don't experience any difficulties communicating. This is a sticking point for me in particular; I used to be a heavy user of multi-protocol messengers like Trillian, during the time when multiple providers offered mutually incompatible messaging services.

> You said it yourself, switching would be a complication, and manufacturers are happy to maximize that complication as much as possible.

Actually I said it would be a quality of life hit. I’m convinced that what I use are already the best choices, so switching to something else would feel like a quality of life hit. Bet you I’m not the only one that uses something just because I like it the most.

It would also be a complication, but for me, personally? Somewhere between a day and a weekend to bootstrap and I would replace things as I go. Actually I’ve done this at a few points in my life.

I feel your pain on the multi-protocol front. I used to be a heavy user of Adium, but at some point that wasn’t sustainable. Sticking mostly with iMessage does feel like a quality of life downgrade in many ways, but it’s also an upgrade in a few other ways, so call it it a wash? Sidegrade maybe?

Usually vendor lock-in actually amounts to "smart and well paid people think of clever, evil, but technically legal ways to make it as difficult as possible to leave the ecosystem".
Yes, but is it actually all that difficult to switch between two vendors? Mac and Windows? Windows and Linux? Android and iPhone?

It’s some work, it isn’t that much work. You would be surprised at all the things people don’t care if they lose.

It's not just the work. Money is a factor too. Accessories as well. The Apple Watch needs an iPhone to work for example, dongles, cables, software. Even stuff that works on multiple platforms may not work as well or be limited on others (e.g. Airpods) so you have to decide is it worth switching to lose X and gain Y?

I think a lot of people don't care once they switch, but thinking about switching, the costs etc. makes it seem daunting and not worth it.

> so you have to decide is it worth switching to lose X and gain Y?

Still sounds like the lock-in is “be more appealing in some ways”.

Everything is a trade off. Life is tough that way, always forcing you to make decisions, or wait until you can afford to do things before you do them, but at this point we’re talking about luxury goods.

Having your watch become a paper weight if you switch phone platforms is not "be more appealing in some ways". Having your router become unmanageable if you switch phone platforms is not "be more appealing in some ways". Having to buy entirely new cables and dongles that do exactly the same thing essentially as your current cables and dongles is not "be more appealing in some ways". Having to find and possibly buy (or subscribe) either the same or similar software/services again to what you need is not "be more appealing in some ways".

Mobile platforms specifically iOS and Android have moved beyond luxury goods. Way too much shit relies on an iOS or Android app. They are even talking about making vaccine "passports" digital only.