[rangewookie]

Twitch doesn't see itself as a platform for creative freedom even though everyone wants to perceive them as such (because they market it that way). Twitch wants to become a network, like cable TV. It's easier, and more predictable.

Pros: maintain control of the brand perception, market to their target demographic with simple messaging, everyone in the inevitable echo chamber is satisfied (including employees).

Cons: Some people are mad and move to create an opposing "rival" network. (which is likely to happen anyways)

This logic can be applied to other major social media networks, the surviving ones anyway.