[donmcronald]

Yeah, but if they’re talking about physical location franchises individually owned by local residents (there are a lot), the tracking they want to do probably isn’t nearly as pervasive as Facebook as a whole.

For example, each location might want to track the effectiveness of ads for their locality. Facebook is probably a decent place for them to run ads too.

The big problem is that Facebook has earned a reputation of abusing all the data they collect, so most people are going to say the same thing as you and not have any sympathy, but it probably screws over the poster you’re replying to pretty bad.