[jase_coop]

There's general misrepresentation throughout this conversation and the article that design is merely a veneer that you either choose to implement or not at some point.

Design is about solving problems, and a design led company/individual adopts a certain mind frame that often tends to contrast that of the engineer.

If you're designing a consumer product and your engineered concept works so well that you can actually consider whether or not you 'design' it, well, lucky you.