[dialtone]

The quotes are entirely appropriate because adding some domain to the PSL makes the subdomains siloed cookie-wise so they can't share cookies and the PSL cannot use cookies anymore. Since they can't share cookies you can't track across even the same domain when added to the PSL.

This is a feature needed for sites like Rakuten, Shopify, Alibaba that have multiple merchants under the same domains.

Nothing to do with entitlement.

[kelnos]

FB seems to believe they are entitled to the ability to track people on iOS. Apple is under no obligation to allow that.

[dialtone]

Apple literally built a feature that requires addition to PSL to support a usecase that was addressed multiple times in the PrivacyCG meetings. How is this entitlement, they are following the Apple requirements.

[slenk]

Another thing that would follow Apple's requirements is just buying myweirdwebsite.com

[ankmathur96]

The entire point of these generated subdomains is that you do not have to buy a domain name...

[kalleboo]

If you're at the point you're spending money on ads and need to track them, you can spend $10 on a domain name? Lots of these platforms also give away free domain names.

[ankmathur96]

It's not about whether or not it's foolish - the point is buying and setting up a subdomain, handing SEO, etc. is often more complex than some small business owners want to deal with.

[slenk]

Which seems foolish if a company is serious about tracking revenue...