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by geoffbrown2014 1898 days ago
Your idea is interesting. Non-generic advice would be that you did not spend enough time in your deck quantifying the financial opportunity, addressing the risks of writing legal contracts or as you put it 'setting the standard' and describing the business model. What is the current state of the application, demo, beta? Who is your competition? Basically you stated that you wouldn't have any, this is very unlikely. How are people solving this 'problem' now. If people aren't getting contracts for a photography session etc. now, then who would pay for this? I would like to see a target customer.

Also, you have not included much product validation or market fit research in your deck. My sense of your presentations appear to me like a very tech oriented idea more than a product at this point. Not unusual for early stage, but that image could be changed by including a productization road map in your deck.

TLDR: Focus more on communicating customer validation, monetary size of opportunity and your business model. Good luck!

1 comments

Thank you very much for taking the time to think about this -- and even more for taking the time to also write.

I agree with your feedback. On the one hand, the deck is meant to be short and to invite conversation -- which it has done. On the other, it is hard to come up with stuff like "customer validation" and "monetary size of opportunity" in this particular case.

What I want to tackle is contracts in general, not any one particular type of contract. I know that this goes slightly against the general product mindset of focusing on a niche. But, to me, in this case, the niche is contracts -- agreements made formal. And, in my mind, the solution is fundamentally the same across the board, and should be approached as such.

There are many products trying to make contracts "easier". Large B2B contract management players like Ironclad; small Freelance-dashboards like HelloBonsai. All of them are using templates, basically, that you edit through some sort of classic WYSIWYG editor -- which is very far away from what I'm trying to do.

With regards to customer validation in particular: I have put this in front of people and asked if it makes sense; and I've gotten very positive responses. I have not, however, done any formal user interviews: to me, the problem seems clear; and whether or not this is truly a solution isn't something that you can find out from just a few interviews -- especially not when what you can show is far from the finished/polished experience.

In conclusion: yes, this is still a tech oriented idea; turning into a usable product is why I'm trying to do -- but, to do it well, I need to raise money.