[yepthatsreality]

And a look at Urban Dictionary seems like a pretty recent piece of slang. Honestly I t’s not like -oard is extra lengthy syllables or there’s an industry that uses this term. It’s very cringe-y web-2.0-like name but maybe that’s hip?

Why would it be “keeb” and not “keyb”. Is it pronounced liked “jeeb”?

[codetrotter]

> Why would it be “keeb” and not “keyb”. Is it pronounced liked “jeeb”?

Much as I don’t like calling it “keeb”, and therefore personally don’t call it that, writing it as “keeb” makes sense if you’re going to pronounce it that way. If it was written “keyb” then I might have read it as “key be” instead.

[martyvis]

I presume by only referring to it with one syllable, it also helps reducing movement of mouth parts just as the "keeb" does for hand parts.

[YinglingLight]

I presumed is was another example of the infantilizing of young adults today. 'Look at my cute pupper!' 'Just got dishy installed today Elon!'

[kortex]

It's not "infantilizing," it's linguistic mutation, and it's what languages do [0], for all manner of reasons. Text lacks intonation, plain text even more so, and internet dialect tends to evolve ways to add emphasis. In this case "pupper" is inflected to suggest endearment.

https://en.m.wikipedia.org/wiki/Grimm%27s_law

[raynr]

I have no evidence, but I suspect because it rhymes with, is only one letter off from, and has the same connotations vis-a-vis its subject matter as, "weeb".