From a business perspective it must be more lucrative to select candidates by their cultural projection and the money connections than on the basis of academic potential.
I suppose that is true for MIT, for mainstream media, and for US corporations.
We can compare the audience of an flamewar post about racism in US, vs the readership of a paper on fixed point theorems, and it makes sense that organizations that don't care about science like US universities choose to favor the former.
I suppose that is true for MIT, for mainstream media, and for US corporations.