[booleanCA]

"And I go to the site, and I still have no idea what the hell it does. I'm just hit with an ugly login page, and no incentive to sign up at all."

What he said. what the blog is suggesting is what Dropbox does amazingly well (which his site does not)- Explain what the service does on the front page with little to no navigation, show how your day could be improved by using the product - and then split second the user thinks "mmm, maybe I'll give it a shot" they should be registered and using your product in less than 5 seconds. Super quick registrations with no verification emails and those damn password/email 'type your email again' boxes will sell me every time. Hell, let me just type in a username and email, log me in and shoot me the password later. If it's worth using, I'll come back and use the password you sent. So while the blog has a good point, it's just applying it to the wrong area.

[cdcarter]

Also worth noting that if I go to connect with facebook and hit don't allow because I don't want your wall posts, I get faced with the weirdest rendered page in the history of today, that simultaneously has all and none of the info.