[Hamuko]

Except that repeated violations of GDPR are a cause to increase the fine as per the text.

>When deciding whether to impose an administrative fine and deciding on the amount of the administrative fine in each individual case due regard shall be given to the following:

>(e) any relevant previous infringements by the controller or processor;

[kqvamxurcagg]

Across the wider sector, the fine is a good data point for investors. Even if the fine was doubled or tripled next time, it will be a outcome that won't really change behaviors.