[rapjr9]

Here's a perspective I see little of in the news: In the globally warmed future the big differentiator will be low carbon cost to manufacture the car and low carbon cost to operate it. So tiny cheap EV's that cover 95% of most peoples use of a car will predominate. Low carbon impact will translate to low cost and basic functionality with "luxury" or "prestige" being negative selling points for cars, phones, everything. The future is not going to look like America does today. There will be no unboxing videos because the box will be simply functional or nonexistent to reduce trash. People will focus on product quality because they need it to last a long time. Disposable anything will disappear. It's predicted there will be 9 billion people on Earth in 2050, they can't possibly all have everything that some of the wealthier people have now. Infrastructure such as roads will shrink (smaller roads, fewer of them). Otherwise the future is endless war for everyone because there won't be enough of anything. Just imagine everyone in the world having a car and the simple math makes this conclusion inevitable. The role of marketing will shift from hyping features to creating convincing arguments about product durability and quality.