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by auiya 1897 days ago
I see the comparison you're trying to make with the recent LG news, but here's why I think it's not fair to compare smart phones and cars in terms of commoditization. Smart phones in terms of styling are all basically a black glass slab at this point, styling barely comes into play. And it's not that phone manufacturers haven't tried, it's that people don't value smart phone styling as much. With cars on the other hand, styling is a _major_ differentiator, and it's not easy to get right either. Then you have the "utility" factor of different shapes of vehicles, 2-seater roadster vs. quad cab truck vs. 18-wheeler, etc... This simply isn't a thing in the smart phone market. There's many other differentiators as well in terms of perceived reliability, customer service, interior styling quality, fit and finish, etc... which are simply not present in the smartphone market. Then you have the price. Smart phones are viewed as disposable, but cars are a major investment which people pay to upkeep for as long as possible. When your smartphone dies, it's a minor inconvenience. When your car dies, you're effectively immobilized until it's fixed.
1 comments

Exceptionally worked styling: the Apple logo
...which is then always covered up by some ugly case