[ex_ubiquiti]

I worked there and I didn't even understand why we had to force cloud logins on Dream Machine. In the early days we were all about letting people run their own controller hardware and not requiring cloud logins. No one could ever tell us why we had to force everyone to the cloud. It was a mandate from above

[GekkePrutser]

Thanks for that insight!

I guess it's for the usual reasons. Telemetry / product improvement, and also more marketing data. Data is the new gold :)

[EricE]

They utterly flushed away their biggest selling point - the only vendor in that space that didn't require a cloud login.

Beyond stupid.