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by marc__1
1908 days ago
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Hey Justin, I see podcasts just like businesses and I am not as successful in either as you are, so you can take my advice with a grain of salt, so here are my basic 2 cents: - You currently target a very specific target audience with your 'happiness beyond success' tagline (I personally liked the Cuban episode a lot). I suspect that the 1% of the 1% currently thinks about this important topic on a constant basis, and this may limit your 'TAM'. - Your guests are focused on business and tech so people who don't know who Laura Wu or Emmett Shear are may not be enticed to listen to the episodes. Thus, you could expand your guests from other industries who also speak their minds about mental health, success and life beyond success (e.g. Michael Phelps in sports, Demi Lovato in music, the Kardashian family in entertainment/business). - you can explore shorter versions for different platforms (speculative, but maybe Spotify users listen to longer pods compared to Youtubers who prefer shorter videos) |
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