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by yuvalr1 1909 days ago
> It also sounds like they're trying to build generic B2C products, which I think is the complete opposite of what you should be building as a solo bootstrapper

Why do you think solo bootstrappers shouldn't build B2C products?

1 comments

Because B2B just makes more sense for small scale businesses. And I say this as someone who is building a B2C SaaS product.

Here are a few reasons off the top of my head:

1) B2B can charge higher prices (Charge More (TM)), which means you can afford higher CAC and require less customers to reach profitability

2) Businesses tend to be more sticky than consumers

3) You can segment the market more effectively with pricing

4) Customers are more likely to be grateful/appreciative because your product directly impacts their business

5) Support is less likely to be a headache due to a smaller number of customers and 4)