[MattGaiser]

I knew a company that did this (their marketing person would constantly make accounts on Reddit, get banned, and then try again all day) and asked them about it.

They said that only the regulars who post and comment get mad, not the lurkers. It might only be the mods getting mad if posts only lasted 15 minutes or so. So in their view it didn't matter that the mods were seething with rage as that didn't get passed on to most of the community as they removed the posts. Only the mods saw it as a flood of spam.

[lumost]

This seems like the product of a person who shouldn’t be in a marketing position and a ceo who can’t hire marketers.

Barring a direct measurement to the contrary it’s highly likely this marketer was damaging the companies brand. The comments and bans from moderators are surely now the top results on google when one searches <product name> reviews. If this was a viable marketing strategy every forum on the internet would be full of such posts driven by automated bots.