[timjahn]

I think aggravation is a great problem to solve and there's definitely value in that. Ultimately, it's a matter of how much the customer values your product and how well it solves their problem.

If your customer is aggravated because a certain process takes forever to complete, and your product cuts that time in half, allowing the customer to concentrate on other money making parts of their business...then there is definitely a price on aggravation.