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The joke made Microsoft look bad because Microsoft was bad then, and in the years before, and in the years behind. Microsoft basically from Gates' reign was a lot of, "Copy the shit that we see others do." Ballmer at least had the audacity to attempt something original like the Xbox. Steve gets a horrendously bad rap, but if you look at Microsoft's products from the start of his time as president (1998) to CEO (2000) and until he was replaced by Satya Nadella, Ballmer was trying to provoke his people into something new. Nowadays, Microsoft is actually an innovator making some really impressive products (the entire Surface line, Azure, etc.). Gates is boring, bland, and a "genius" at realizing the future potential of technologies (Xerox's GUI, The Internet, mobile phones, tablets, etc.), but he absolutely sucks at producing something that will appeal to a consumer. I've said before that if you could combine Gates' understanding of future tech with Steve Jobs' ability to understand design and consumer desire, you'd have an unstoppable entrepreneur. The only other person out there who I think even comes close is Elon Musk. |