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by 100011_100001 1904 days ago
Not a pentester but a code monkey. Here is what worries me.

As we get tracked more, algorithms will start making better predictions about us. The negative side of this is that you will get offered ads that are specifically tailored to your interests, at the time you are most likely to buy at a price point you can afford. Essentially you will get controlled and primed by machines to consume, feel certain ways, agree with certain sentiments etc. That's not the kind of dystopia I want to be in.

This is already happening, Facebook has done experiments about user emotions. https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook...

Youtube is using machine learning algorithms for suggesting videos https://static.googleusercontent.com/media/research.google.c...

There is nothing to stop a company from manipulating user emotions enough to guide you down the path of buying a product.

3 comments

>The negative side of this is that you will get offered ads that are specifically tailored to your interests, at the time you are most likely to buy at a price point you can afford.

To me the current system doesn't seem all that different. It's more crude, but it's already trying to do that. So I think we both have been in this dystopia for some time now.

I don't see a problem though. Consumption of ads is a free choice. People have made the choice of wanting to be manipulated for thousands of years (religion or patriotism are common examples).

I removed all ads from my household nearly two decades ago. Anyone that doesn't do that, doesn't object to the manipulation. Everyone knows what ads are for, what they do. It's not like it's a secret. A lot of people just don't mind being manipulated. And changing that I suspect is impossible.

A personal example of this: while going through my divorce, I witnessed several ads targeted towards me for storage units.

Thanks for looking out for me, Google.

And nobody seems to recognize this emotional component, except the people doing the manipulation!

Screwing with my emotions is my #1 beef with tech today. Even more than the freedom thing.

Friends of mine that jealously guard and maintain their emotional state seem to have issued a blanket exception for tech.