[PaulKeeble]

If there is one thing I have learnt about the populace at large is they don't pay much attention to private et el issues but when it affects enough of them they change the law in their favour. Companies get plenty of years even decades to exploit but eventually the mainstream is impacted enough that regulation gets brought down in massive heavy handed ways and often not in a good way. Privacy via GDPR and the "cookie law" before it are examples of the mainstream waking up to problems that impacted them. Get too popular and exploit too much and the mainstream will do something about.

There are movements for taking data entirely away from these companies, movements for repair and a host of other things. Eventually they will more than likely become mainstream and big tech is going to find itself on the end of a lot of regulation especially in the EU. There is no way they show self control before the point where DRM, gambling and engagement mechanics are involved they are simply too profitable.