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by grwthckrmstr 1905 days ago
Hey! I understand the position you're at. Wrote a guide[1] previously about how to find customers and talk to them.

To summarize:

1. You'll find users for product feedback the same way you'll find customers to pay for your product.

2. Look for manual, non-scalable ways to get your first set of users and feedback. Don't do anything passive like joining an email list etc. Direct message, because you want conversations at this stage.

3. Where do your customers hang out? It could be on LinkedIn with a certain designation to their profile, Facebook groups, Slack communities, on Twitter, the specific subreddit where people might have the problem you're solving. Or any other internet community, it could be that they search for "specific phrases" on Google when they face the problem you're trying to solve.

Go to these avenues, write comments, be helpful to the community, look for people who are talking about your problem, or write a descriptive post explaining the problem you're trying to solve and that you're looking for beta testers, ask them to DM you.

In the case of Google, throw together a simple landing page, pay for the keywords via Google AdWords and try to get people to message you with messaging buttons or a live chat on the site. Or have a link or calendar embed for people to book a 1:1 demo with you.

4. Make sure you make an offer to make it worth others. Tell them they'll get 90 days of free beta access in exchange for providing feedback.

Keep focusing on having as many 1:1 conversations as possible. When you try various methods, one of them will work better than the rest.

Double down on what's working and get more people. Eventually that'll become your marketing channel.

[1] https://www.preetamnath.com/micro-saas/validate-saas-idea